Project
Singirl is an ongoing project series that comprises photographs of Heng dressed up in the Singapore Girl’s distinctive kebaya outfit against the backdrop of various heritage locations in Singapore. Heng started the project to poke fun at the iconic gentle, smiling, submissive and ever-ready-to-serve Singapore Girl air stewardess that was created as an advertising tool for Singapore Airlines (SIA). Heng hoped that the project would encourage people to question the stereotyping of women and also the reasons given for the destruction of heritage sites in Singapore in the name of economic development.
In 2011, the Singirl online art project was started by Heng to encourage women participants to sign up for the Singirl contingent she was hoping to form for the upcoming National Day Parade celebrating Singapore’s independence. Participants could also submit images of their bare bottoms on the project’s website, which was featured as part of the Amanda Heng: Speak to Me, Walk with Me exhibition organised by SAM.
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