Introduction

Mimi, registered as Mimi Shi Co., Ltd in China, is a corporation founded by Duke Mimi Shi in the Hague in 2018. Started out as Mimi Shi Studio, the fashion house has since expanded into a global image supply chain service provider with the following brands: Mimi Images, a pro workstation specialized in image manufacturing and graphic processing; Mimi Personas, an artist personality management agency; Mimi Shi Studio, a fashion house known as an interdisciplinary creative lab; and Mimi Dining, a catering and design consultancy. Meanwhile, Mimi Foundation, a non-profit organization initiated by Mimi, is dedicated to the sustainability of the image generation industry.