“Trans media” is realized when a medium breaks out of old boundaries to become a new form of media. The “2012 Trans Media Fashion and Art Show” is a transposition of art and fashion, which turns the desire for the new and creative into consumption, and cutting-edge artistic experiments into market demand.
“Trans” means a process of repeated transmission. Contemporary art and fashion today are inextricably bound up together. How does fashion draw inspiration from contemporary art? How can contemporary art borrow from the techniques of fashion to create more impact? This large-scale exhibition encourages visitors to reflect on this question and offers them endless possibilities.
The exhibition asks what exactly can contemporary art bring to people? What inspiration can it give to fashion designers? What happens when fashion designers interact with artists as contemporary art continues to explore the psychological, physical and conceptual realm? Will they be able to learn from each other and break through the boundaries?
This exhibition will showcase many forms of “contemporary art trans(formed) into fashion design”. The key elements in the exhibition will be about 50 video works by established contemporary artists, 200 videos from our contemporary art database, 200 inspirational works of video art from exciting new artists, and 200 examples of creative fashion design. The exhibition will combine playback of video, static exhibits and fashion show elements, incorporating video projection, video installation, image matrix and material design. It will vibrantly present the possibilities for contemporary art to become a fashion element and the inspiration for design. And it will offer a new way for contemporary artists to present their works. It can be considered an artistic fashion show, and also a fashion-driven art show. The exhibition will therefore create a channel through which the audience can enter, interact with the fashion, and begin contextualized interaction.
“Trans Media” is a new concept initiated by the Shanghai Theatre Academy - a historic and renowned art institute. Works by teachers and students from oversea art academies including University of the Arts London Central Saint Martins, University of the Arts London, école nationale supérieure des Beaux-arts de Paris, Antwerp Royal Academy of Fine Arts, CAFA(China Central Academy of Fine Arts), China Academy of Art, SIVA(Shanghai Institute of Visual Art), The Hong Kong Polytechnic University, National Taiwan Normal University、Dong Hua University etc. The exhibition will be accompany by “Trans Media Workshops” from international renown masters and designers, and a series of “Trans Media Forum” with lectures and seminars.