MadeIn Company innovated a creating method, called True Image series, based on visual media, where “artwork” presentation itself becomes an artwork.
“True Image” series (2010-2014) is an ongoing project consisting of photographs and photographic installations that feature sculptures, installations, paintings and performances created and produced by the artist. Each piece, inspired from a quote by a famous philosopher, politician or author, is destroyed after being captured. This series of works comments on the power and influence of mass media. The nature of the work is further questioned as the image is being reproduced in a print or digital media.