Typically categorized into Pop Art in China, the works by JI Wenyu displayed juxtaposition of images in an enormous number, where the artist either fabricated or cited some words and then arranged them like couplets and slogans. Exhibiting images and textual contents explicitly were precisely artistic ideas held by JI, who expected his works easy for understanding. He produced a great deal of works in a popular way with vibrant colours and yet profound significance in a spirit of goodwill.
Big Advertisement and Tap unfolds the inspection by the artist on consumption culture developed in China. Materialistic advertisements, ladies reflected on shopwindows and red taps, all of them offers a glimpse of everyday life in urban landscape. Artist portrays these sceneries, connected by indefinite associations for imagination.